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With compelling examples, JetBlue Chairman Joel Peterson details how to establish and maintain a culture of trust, including: �Start with integrity �Invest in respect �Empower everyone �Require accountability �Create a winning vision �Keep everyone informed �Budget in line with expectations �Embrace conflict �Forget “you” to become an effective leader This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it. 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