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He uses histories behind familiar food items - where they come from, how they are cooked and consumed, what they mean to different cultures - to explore economic theory. For Chang, chocolate is a life-long addiction, but more exciting are the insights it offers into post-industrial knowledge economies; and while okra makes Southern gumbo heart-meltingly smooth, it also speaks of capitalism's entangled relationship with freedom and unfreedom.\u003c\/p\u003e\n\n\u003cp\u003eExplaining everything from the hidden cost of care work to the misleading language of the free market as he cooks dishes like anchovy and egg toast, Gambas al Ajillo and Korean dotori mook, Ha-Joon Chang serves up an easy-to-digest feast of bold ideas. 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We live under an ideology that preys on every aspect of our lives: our education and our jobs; our healthcare and our leisure; our relationships and our mental wellbeing; the planet we inhabit – the very air we breathe. So pervasive has it become that, for most people, it has no name. It seems unavoidable, like a natural law. But trace it back to its roots, and we discover that it is neither inevitable nor immutable. It was conceived, propagated, and then concealed by the powerful few. Our task is to bring it into the light—and to build a new system that is worth fighting for. Neoliberalism. 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Then, on the Ionian coast, a Greek philosopher named Anaximander set in motion a revolution. He not only conceived that the Earth floats in space, but also that animals evolve, that storms and earthquakes are natural, not supernatural, that the world can be mapped and, above all, that progress is made by the endless search for knowledge. 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