B Magazine No.35 Helvetica

Helvetica was born in 1957 at the Haas Type Foundry in Munzenstein, Switzerland. Reflecting the practicality required by society in the 1950s, it was created as a typeface that is faithful to function rather than decorative, and is widely used from the public design of the country to the digital interface of today's Apple products. Based on this symbolism, Helvetica is recognized as a design icon and a brand beyond the typeface.