B Magazine No.4 Lamy

German foundation pen maker LAMY first started as an ORTHOS pen manufacturer in 1930 and established its own brand in 1948. In 1966, LAMY introduced its signature product, LAMY 2000, which was inspired by BAUHAUS. The product bears the fountain pen manufacturer’s initial impetus for its design. The writing instrument maker has continuously been collaborating with designers outside of its organization and operating its in-house manufacturing facility in Heidelberg, where the company is headquartered. LAMY offers a wide range of products, which are “designed to be easy-to-use for anyone,” by introducing its high-quality products at reasonable prices.

Lamy is not only serious about making new products but also focus on penmanship. Handwriting is an important activity for school children and teenagers, and a means to express themselves. Fountain pens play a crucial role in this context.